Root & Thorn-Herbal Tea Brand Identity

Client: Root & Thorn Herbal Teas
Category: Brand Identity | Logo Design | Natural Wellness
Design Style: Mystical | Botanical | Vibrant Gradient

Overview:
This logo design captures the enchanting duality of nature — the balance between healing and resilience — through the powerful symbolism of roots and thorns. The glowing gradient orb blends shades of violet, green, and magenta, representing both earthly richness and herbal vitality. Centered within the circle is a stylized botanical mark with deep roots and sprouting leaves, reflecting the brand’s holistic connection to wellness from the ground up.

Key Features:
• Color Palette: A mystical blend of neon purples, pinks, and greens symbolizing balance, healing, and energy.
• Icon Design: A single unified plant form that emphasizes both rooted strength and growing life.
• Typography: Elegant, modern sans-serif typeface with a subtle ampersand, reinforcing sophistication and clarity.
• Tagline Placement: “HERBAL TEAS” subtly anchored beneath the brand name for clarity and product recognition.

Design Objective:
To establish a visual identity that evokes the organic yet magical qualities of herbal healing. The design appeals to conscious consumers looking for intentional, spiritually-aligned wellness products.

Usage:
This branding is designed to work across packaging, product labels, digital platforms, and promotional merchandise.